The Competitor & Influencer Research Prompt

Build your B2B sales intelligence list in 3 minutes (instead of 30)

Same-Day Outbound for B2B in 2026

By Vadym Erhard, Founder at B2B Signals b2bsignals.ai

Why this exists

After 50+ onboarding calls with B2B Signals customers, the same pattern keeps repeating:

Most founders cannot list their top 10 direct competitors. Most cannot name 5 indirect ones. Almost none have a list of the 10-20 influencers their buyers follow.

This list is the foundation of signal-based outbound in 2026:

• Competitor LinkedIn followers = the warmest cold list you'll ever build
• Competitor post engagers = publicly declaring category intent
• Influencer engagers = signal gold dust, mentionable in line 1
• Indirect competitors = the underrated switch-source

Without it, every "intent data" tool you buy is guessing.

With it, signal-based outbound becomes possible.

What this prompt gives you

Run it once in Claude (paid) or ChatGPT (with web search on). You'll get back:

• 5-15 direct + indirect competitors with verified websites
• 5-15 competitor LinkedIn company page URLs